Analysis of the hottest traditional culture in pac

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Traditional culture in packaging design should be analyzed

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core tip: today, with the reform and opening up, while we are pursuing modernization, tradition is increasingly weakening, especially in the packaging industry, as if a little "foreign" flavor is close to the modern, with the upload system represents ignorance and backwardness. However, traditional culture has experienced thousands of years of accumulation, elimination and verification, and can become today's style. It can not be formed overnight. It reflects the spirit and culture of the whole nation. China is a great country with excellent traditional culture and has created a great civilization for mankind

[China Packaging News] today, with the reform and opening up, while pursuing modernization, the tradition is increasingly desalinating, especially in the packaging industry. It seems that a little "foreign" flavor makes it close to the modern, and the integration represents ignorance and backwardness. Little does it know that traditional culture has experienced thousands of years of accumulation, elimination and verification, and can become today's style. It must be disassembled here and replaced with a new one, which can not be formed overnight. It reflects the spirit and culture of the whole nation. China is a great country with excellent traditional culture and has created a great civilization for mankind

since Lu Yu made tea in the Han Dynasty, people began to study tea, and various tea packaging forms have emerged one after another. In addition, traditional local specialty packaging has a long history in China. The combination of packaging shape and decoration constitutes the earliest form of traditional packaging that has been discovered by mankind so far, and it is also a sign of the extremely long history of traditional local specialty packaging. Choice of theme. Choosing themes with traditional culture, such as the packaging of traditional culture of wine and tea, is a very good theme. China's wine culture and tea culture have a long history. People use jars to hold wine, seal with straw paper, and affix seals to form the earliest packaging form of wine. Traditional local products are often praised as "cheap, good quality and distinctive" in the eyes of consumers and are welcomed. As a traditional form, the packaging of local products has attracted more and more attention in the field of packaging. It attracts consumers with its unique Chinese style and simple charm of returning to nature

traditional decoration is widely used in Nanjing packaging. Whether it is used as shading, main pattern, edge decoration or corner decoration, it can bring a simple and fresh flavor, and has a strong sense of decoration. Selection of graphics. There are many traditional heritages that can be used to select the data of traditional graphics for graphic design. The most common ones are: totems, traditional lace patterns, traditional Chinese paintings, national costumes, folk patterns, folk auspicious patterns, historical and cultural heritage, places of interest, and so on. Based on these materials, we can arrange and configure them to form the required packaging composition, and explore the traditional image of China in the graphic materials. For example, the packaging design of "Chinese Dragon Wine" and "Longwei wine" highlights the character "dragon", a specific totem image of the Chinese nation. Although Jiang Eastman did not provide most of the materials used for prosthetics, tengwangge, a scenic spot in the west, can be used as the basic graphics of Jiangxi specialty. At a glance, it can be seen that it is a product with Jiangxi characteristics. Another example is the packaging of pure rice wine, which uses ancient posters as illustrations to show the brewing history of rice wine, making the whole packaging melt into a cultural atmosphere

Chinese calligraphy has a peculiar charm, such as the ancient and graceful seal script, which is smooth and magnificent. The remnant stones in Li Si's "carved stones in Mount Tai" and "carved stones in Langyatai" give people a decorative beauty like flowers. For example, folk ceramic series packaging, the main picture of the whole decoration is "earthenware" two calligraphy characters, plus a side of Zhu Yin, the whole packaging is very substantial. The vigorous font reminds people of the long history and exquisite workmanship of the product. Font design. Font itself is an artistic image, with the characteristics of beauty and emotional expression. When designing, we should not only meet the distinguishability and readability of words, but also fully mobilize the artistic charm of the expression of the connotation of words, that is, the application of decorative words in the form of packaging art. Words come from pictures. Mr. Lu Xun mentioned in "Wen Tan outside the door" that "both words and pictures" Chinese characters can be said to be a model of symbolization of objects and semantic patterning. There is still no lack of thought-provoking ideas in the appropriate use of the historical achievement of word pictograms in the design. In terms of packaging pictures, pictographs, Chinese calligraphy, seals and letterpress fonts are used more, which not only shows the style of Oriental Art, but also emphasizes the artistic conception and internal thoughts and feelings of the picture. For example, ancient hieroglyphs are a highly generalized picture, giving people an ancient and simple aesthetic feeling

the packaging form of products has been selected and eliminated for countless times, and finally remains a form recognized as perfect by people. Packaging materials for traditional products. The packaging of traditional products is to use natural raw materials and recycled materials to package products. This kind of packaging comes from life and is made of materials from nature. The type of use depends mainly on the use of wood, bamboo, straw, soil, stems and leaves, as well as ceramics, paper, weaving and other materials developed on this basis. Therefore, it is full of folk characteristics, full of the local flavor of promoting steel structure and increasing the amount of materials. For example, you are familiar with the delicious traditional food zongzi, which is sandwiched with fillings of various flavors and colors in the middle of snow-white glutinous rice, and then delicately packed with zongzi leaves or bamboo leaves in different binding methods to form a triangular or polygonal shape, which is the creative crystallization of people's natural beauty of packaging in long-term life

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